Thanks to the TV series "The Bridgertons". The lingerie worn by Marilyn Monroe and women in the 90s suddenly came back into fashion
After the release of new episodes of the sensational show "Bridgertons", push-up bras suddenly came back into fashion. We are talking about the "balconette" model, which could be seen in the main character of season 3, Penelope Featherington.
According to The Sun, sales of lingerie that give women a royal silhouette have increased by 61%. This makes the bra the best-selling item in 2024 in this clothing category.
Penelope Featherington became the main character of season 3 of the series.
Source: Instagram @bridgertonnetflix
The fashion for showing off a luscious figure also contributed to the popularity of push-up bras, which became famous thanks to the 1994 Wonderbra Hello Boys commercial featuring model Eva Herzigova.
Push-up bras became popular thanks to an advertisement featuring model Eva Herzigova.
Source: Wonderbra
Penelope successfully demonstrates the neckline.
Source: Instagram @bridgertonnetflix
Meanwhile, the balconette, popularized by Marilyn Monroe in the 1950s, has wide straps that help to emphasize the charms. The famous blonde liked to show off her décolletage, preferring a heart-shaped neckline. To do this, the actress chose the right lingerie.
Marilyn Monroe was a fan of plunging necklines.
After the release of the new series of Bridgertons, sales of the Balconette model have increased significantly.
Source: Instagram @bridgertonnetflix
This is not the first time that old trends are coming back into fashion. A few seasons ago, world stars started a trend for the so-called bullet bra, a cone-shaped bra that was popular in the 1950s. Read more in our article.
The actress Simone Ashley in a conical sconce.
Source: Instagram @bridgertonnetflix
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