The denim anti-trend from the '70s is back in fashion, and everyone will be wearing it this year

Fashion is once again making a turn back in time, namely to the 70s: flared jeans, once considered an outdated trend, are returning to the top of popularity. Although skinny jeans seemed to be a timeless classic until recently, today they are giving way to loose and dramatic silhouettes.

The key moment of this revival occurred at Super Bowl LIX, where Kendrick Lamar took the stage in light-flared jeans from Celine. His image instantly caught the attention of the fashion community, turning the once controversial style into the main topic of discussion, writes Who What Wear.

Denim has gone through a real transformation over the past few years. In the early 2020s, a debate erupted around skinny jeans: the generation of buzzers rejected them as an outdated model, preferring wide and loose styles. They were replaced by mom jeans, straight pants, and even ultra-baggy silhouettes in the style of the 90s and 2000s.

However, fashion is cyclical. After several seasons of dominance of oversized models, the first hints of the return of traditional silhouettes began to appear. Some brands have started promoting skinny jeans and styles that were considered "outdated" until recently. And now the spotlight is on the flare, one of the most talked about styles in denim history.

Flared jeans have been appearing in the collections of leading brands such as Celine, Saint Laurent, and Stella McCartney for several seasons now. Their comeback is explained not only by the cyclical nature of fashion, but also by the desire to experiment after the long dominance of straight and baggy models.

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