Makeup after 40: what rules can change your routine forever

Anna OnishchenkoLady
Life hacks for makeup after 40. Source: Created with the help of AI

Over the years, our skin changes, for example, wrinkles appear and elasticity is lost. Therefore, the makeup that was suitable for women in their 20s and 30s will no longer look beautiful and natural after 40.

Fortunately, there are methods to help emphasize natural beauty without creating an artificial effect. Famous makeup artist Vincent Oquendo, who did makeup for adult women at the Batsheva show, shared some of his secrets.

Skin preparation

Women often skip the skin preparation stage. However, moisturizing and toning your face plays a key role in creating a beautiful makeup look. So, first of all, apply moisturizer and do a light massage. After that, the cosmetics will be better applied and lie down evenly.

But remember that everyone's skin type is different, so you should choose the right care products for you.


Anyone can create trendy cat eye makeup. Even small or hooded eyes will not be an obstacle.

When applying eyeliner or pencil, keep your eyes open and your chin straight. Draw a diagonal line from the outer corner of the waterline to the top of the ear and then back to the upper lash line. Then blend the line on your lashes and apply mascara.

Makeup after 40: what rules can change your routine forever

Translucent powder

There is a stereotype that powder looks bad on dry or textured skin. However, modern cosmetic products are lightweight and talc-free, so they don't spoil the look of your makeup.

After you apply a liquid or cream foundation, be sure to apply a translucent powder to set the tone. Otherwise, your blush may look dull or get caught in wrinkles and not adhere well to your face.


Blush can help you achieve a lifting effect. Start applying it near the center of your ear, then blend it up to your temples through your cheekbones and finally down to the apples of your cheeks.


Changing the shape of your eyebrows can change your entire face. This does not mean that you need to pluck them out or draw new ones. Just use a light brown pencil to lift them and lengthen the outer corner of your eyebrows. This will make your eyes look visually more open and your face fresher.

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