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The most trendy color of summer 2024. Source: Pinterest
Summer is the best time of year to diversify your basic wardrobe with bright and trendy clothes. This year, high fashion houses such as Schiaparelli, Bottega Veneta and Jacquemus have made butter yellow the most popular color of the season.
Aubrey Plaza, Rihanna, and Emily Ratajkowski have already demonstrated their "butter" looks on the red carpet. The summer trend was immediately picked up by fashion bloggers and influencers, appearing in new looks on their social networks, the New York Post writes.
Isabelle Michelle posted a video on her TikTok wearing a mini dress in the most trendy shade of the sunny season. The woman left a short caption under the video, declaring "butter yellow" to be this summer's color.
Influencer Maddison Lynn appeared on social media wearing a light buttery yellow shirt. She said that despite her dislike of "summer fashion," buttery yellow made her fall in love. "I like this color. It makes me happy," she added.
Fashion designer Jianing shared a simple but sophisticated version of the look with a dress in a trendy shade on her Twitter account.
Blogger Yulia Lesniak shared her admiration for the butter yellow color on her social media, wearing a light mini dress.
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