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Scary and seductive: which Halloween costume became the most popular in 2024

Karina VishnyakovaLady
The "sexy witch" costume became a hit of Halloween 2024

Halloween is already knocking on the door, which means it's time to get out your mystical costume. Costume parties allow us to choose outfits that we would hardly wear in everyday life. It marks the beginning of experiments, extravagant and bright style, and of course, trends.

One of the trends for Halloween 2024 is the "sexy witch" costume, according to French Vogue. The inspiration for the seductive and gothic look came from the new collections presented on the catwalks of the Spring-Summer 2025 Fashion Weeks.

Harnesses, black lingerie with lace, combination dresses, high-waisted silk skirts, and lace details are the attributes of the "modern witch," experts say. The starting point for this trend is cinema and TV series from the 2000s to the present day, especially movies for teenagers. Striking examples include the witches' outfits from The Conjuring, the costumes of the three formidable Sanderson sisters in Hocus Pocus, or Jessica Lang's perfectly tailored black costumes in "American Horror Story: Coven".

In the collective imagination, the witch is as fascinating as she is terrifying. No doubt, because of the image attributed to her by mass culture. Today, however, the witch is seen as a feminist icon. This message can be seen on the catwalks of fashion shows, including those of Dolce & Gabbana, Balenciaga, Dsquared, etc.

Many celebrities have adopted the witchy trend. Bella Hadid, for example, spared no lace at the Met Gala in 2022. Julia Fox, who is known for her provocative looks, showed a special love for latex.

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