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Makeup artists named the main trends of this year. Source: freepik.com
Beauty experts have shared their expectations of what makeup trends will be relevant in 2025 and what you can safely add to your makeup bag. Interestingly, some trends from the past will become fashionable again.
According to makeup artists, matte tones, colored mascaras, and bright highlighters will be popular. According to Vogue, cold and neutral colors are expected to be among the favorites.
Colored mascara
Colored mascaras have become a hit of the last season of fashion shows. Beauty expert Angelica Silva believes that brown and burgundy will be among the most popular shades. Demand is also expected for more interesting options, such as lilac and glitter mascara.
Matte tone
Matte foundation will take the lead from makeup with a glossy finish. Powder, matte effect, and completely covered pores are a new trend.
Highlighter time
If 2024 was the year of blush, then 2025 will be dominated by highlighter. According to the expert, it's time for color options with different finishes guaranteeing translucent, satin skin. "Highlighters in fantastic colors, such as blue, lilac, and green, also promise to be popular," she says.
Cold, grayish tones
In 2025, beauty expert Laura La Laina is betting on cold, grayish tones for both eyes and lips. According to her, the general idea is to soften the contrasts in makeup, with more smoky and less visible lines.
Mocha mousse
The pinkish-brown shade Mocha Musk, recognized by Pantone as the color of 2025, is another hot trend for the next season. Angelica Silva says this color should stand out, especially on the lips.
Dramatic eye makeup
Beauty expert Branca Moura is confident that black smoky eye makeup, like in the 90s, will be a hit again. "The return of the messy aesthetic is associated with these more dramatic eyes, with a smudged and glossy effect," she explains.
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